Who am I?

Let me take a moment to introduce the human behind this business — because let's face it, working with someone you kind of know is always better than partnering with a stranger.

I didn’t exactly plan to stumble into marketing — one random Facebook message from a friend offering a trial gig which snowballed into a full-blown obsession with figuring out why some brands thrive while others quietly disappear into the digital abyss.

Fast forward through countless campaigns, too much caffeine, and more "learning experiences" than I care to admit, and here I am — building this website, not just to showcase my skills, but to genuinely grow your business without the fluff, overpromising, or marketing jargon that makes your eyes glaze over.

This isn’t just about ads, emails, or SEO rankings. It’s about honest partnerships, clear strategies, and sustainable, long-term growth — because building your brand shouldn't feel like gambling your budget on a marketing trend you saw on LinkedIn.

Over the last 10 years, I’ve worked with over 60 brands — some big names you’d recognise, some you probably wouldn’t, and a few that… well, let’s just say taught me what not to do. I’ve been on the client side, I’ve worked agency-side, and through it all, I’ve realised that no matter how much I’ve achieved, in this vast ocean of marketing, I’m still just a little fish — but one that knows exactly where the sharks swim.

Ready to work with someone who actually cares whether your business grows? Great. You’ve found me.